Heineken® 0.0 Brings L0VE.L0VE to the US Open: A Celebration of Zero-Proof and Tennis

This year’s US Open is set to serve up more than just world-class tennis; it will also be a stage for Heineken® 0.0’s exciting new campaign, L0VE.L0VE. As a nod to the 0-0 tennis score known as “love,” Heineken® is bringing its leading zero-alcohol beer to fans in a way only Heineken® can, blending the love for moderation with the thrill of tennis.

From August 19 to September 8, fans attending the US Open will have the exclusive opportunity to experience Heineken’s limited edition L0VE.L0VE Heineken® 0.0 packaging. This special run will transform Heineken® 0.0 into a visual badge of both moderation and racket sports, making each sip a celebration of the endless possibilities that come with a 0.0 start.

Heineken® has long been a brand dedicated to responsible consumption. Since launching Heineken® 0.0 globally in 2017 and in the U.S. in 2019, the brand has been at the forefront of the alcohol-free beer movement, catering to those who choose not to drink or prefer alternative options. With Heineken® 0.0, fans can enjoy the same great taste and ingredients as Heineken® Original, but with zero alcohol—making it the perfect companion for any occasion, whether you’re on the court or in the stands.

Adding to the excitement, Heineken® has teamed up with tennis stars Taylor Fritz and Morgan Riddle for the L0VE.L0VE campaign. “We’re both thrilled to partner with Heineken® 0.0 for the US Open,” they said. “As we travel together for the ATP Tour, it’s important for us to find that balance between intense training and downtime. Having an alcohol-free option like Heineken® 0.0 is a perfect match for our lifestyle.” Their partnership underscores the campaign’s message that moderation is both cool and compatible with an active, exciting life.

Fans across the country also have a chance to join in the L0VE.L0VE experience live at the US Open. By visiting Heineken’s promotional website on August 14, consumers aged 21 and older can enter for a chance to win limited-edition Heineken® 0.0 cans, two tickets to a US Open match, and other exclusive prizes. No purchase is necessary to enter or win, making it an accessible opportunity for tennis enthusiasts everywhere. CLICK HERE TO ENTER.

Beyond the limited edition Heineken® 0.0 L0VE.L0VE packaging, Heineken® Silver—a world-class light beer with low calories and low carbs—will be available exclusively on tap at the US Open for the first time. This crisp and refreshing option is perfect for those seeking a lighter brew. During US Open Fan Week, select NYC consumers will have the chance to sample Heineken® Silver draught, adding another layer of excitement to the event.

From the Heineken® Bar to the Heineken® Red Star Patio Cafe, fans will find plenty of opportunities to relax and enjoy a premium beverage. Whether it’s Heineken® Original, Heineken® Silver, or Heineken® 0.0, there’s a brew for everyone to enjoy the tournament in their own way. For those watching from home, the full Heineken® portfolio is available at retailers nationwide, ensuring that the L0VE.L0VE spirit can be felt far and wide.

Follow @Heineken_US on Instagram or @HeinekenUSA on Facebook to stay updated on all the highlights from Heineken®’s 2024 US Open campaign. This year, Heineken® invites you to embrace moderation, celebrate tennis, and experience the L0VE.L0VE that comes with every match.

Are you a Sober Tennis Nerd? Check out 140+ Years of US OPEN Data

Winners from Men’s singles and Women’s singles main events were collected and subsequently analyzed. Furthermore, the analysis was carried out for historical winners tracing back to the 19th century and only the Open Era winners. 

To see the highlights of the analysis for the Open Era, you can have a look below. To see the full detailed results, which include the all-time results going back to 1881, as well as searchable interactive tables containing data on all of the players and the methodology of the research, please have a look here. 

When looking only at the Open Era male US Open winners (1968 – 2023): 

• The average age of a winner is 25.553

• Most of the winners were born in the United States –  6 champions (20%) 

• Most of the winners were using right-handed play – 24 champions (80%)

• The most common first name initials of a winner are “M” & “J” & “A” – 4 champions had a name starting with “M”(13.3%), 4 with “J” (13.3%), and 4 with “A” (13.3%)

• The most common birth month of a winner is August – 6 champions (20%)

• The most common weekday of birth of a winner is Friday – 6 champions (20%)

• The most common astrological sign of a winner is Leo – 5 champions (16.7%)

• The average height of a winner is 6 feet 0.91 inches (=185.2 cm)

• 37 US Open champions wore white at the time of their victory (66.07%)

• 32 champions wore plain short sleeve shirts (57.1%)

• Most of the male champions did not wear a hat during the final (39 champions, 69.6%), but 14 champions wore a headband (25%)

• Nike turned out to be the most common brands worn by the male US Open champions, appearing no less than 17 times during their victorious match

• The most popular racket brand that secured the US Open win for male singles champions is Wilson – 16 champions (36.4%)

When looking only at the Open Era female US Open winners (1968 – 2023): 

The most popular racket brand that secured the US Open win for female singles champions is Wilson – 22 champions (43.1%)

The average age of a winner is 23.553

Most of the winners were born in the United States – 9 champions (32.1%) 

Most of the winners were using right-handed play – 25 champions (89.3%)

The most common first name initial of a winner is “M” and “S” – 5 champions each – 17.9% of female winners had a name starting with “M” and 17.9% had a name starting with “S”

The most common birth months of a US Open winner are October & June – 5 champions each – 20.8% of the champions were born in October and 20.8% in June

The most common weekdays of birth of a winner are Tuesday, Thursday & Saturday – 6 champions each – 21.4% of female winners were born on Tuesday, 21.4% on Thursday and 21.4% on Saturday

The most common astrological sign of a winner is Gemini – 7 champions (25%)

The average height of a winner is 5 feet 8.5 inches (=174.071 cm)

36 of the US Open female winners wore white at the time of their victory (64.29%) 

35 champions wore plain shirts/dresses (62.5%), while ten champions wore stripes on the day of their final match (17.8%)

Most of the female champions did not wear a hat during the final (32 champions, 59.3%), but 11 champions wore a headband (20.4%), and 11 wore a hat (20.4%)

Adidas turned out to be the most common brands worn by the female US Open champions, appearing no less than ten times during their victorious match

Resource: ActionNetwork.com 

HAPPY EVERY HOUR: We know we mix a mean alcohol-free cocktail. HAPPY EVERY HOUR will update you on the latest and most significant trends in NA craft beers, mocktails, and zero-proof beverages.

NA Bevies brings you alcohol-free cocktail recipes, NA beverage reviews, and NA wine & spirit alternatives.

Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Curator Contributor Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s. Justin has spent countless hours reviewing over a hundred NA Beers so that you don’t have to. Below are the categories of NA Beers Justin has reviewed thus far: Amber, Blonde, Brown Ale, Cream Ale, IPA, Kolsch, Lager, Pale Ale, Pilsner, Porter, Sour, Stout, Wheat, and White Ale

TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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