Unlock Joy with Happy Every Hour: Strawberry Shrub n’ Bub & The Sober Alchemist MN

Join Happy Hour Every Hour & The Sober Alchemist MN as we delve into the world of nonalcoholic mixology. Together, we’ll explore the artistry, creativity, and magic behind exceptional NA beverages.

In the heart of Minneapolis, Minnesota, bartender Alex Zweber has harnessed his insider’s expertise in the ever-evolving world of creative cocktails. Launching Sharab Shrubs in 2016, Zweber draws upon his extensive experience, having served as a longtime bartender at Surdyk’s Flights in the Minneapolis-St. Paul Airport.

With a keen eye for craft cocktail trends, Zweber recognized a gap in the market for his innovative product. “I could see the need for a product like this in the market,” he remarks. Thus, he delved into experimenting with fruit and vinegar combinations in the comfort of his home.

Word quickly spread, catching the attention of liquor sales representatives intrigued by Zweber’s unique creations. Now, the Minnesota non-alcoholic beverage scene adds another gem with “Strawberry Shrub n’ Bub” by Sharab Shrubs and has quickly become my new favorite BYOB.

Imagine indulging in a sensory journey where every sip tells a story—a story of summer’s bounty, of meticulous craftsmanship, and of pure delight. Enter Strawberry Shrub n’ Bub by Sharab Shrubs, a masterful blend that captures the essence of sun-ripened strawberries with a playful twist.

The sweetness of ripe strawberries envelops your palate, followed by a subtle tang of vinegar that adds depth and complexity. Effervescent champagne-like bubbles enhance the experience with each delightful sip.

This isn’t just a beverage, it’s an invitation to savor life’s simple pleasures. Whether you’re hosting a chic soirée or simply unwinding after a long day, Strawberry Shrub n’ Bub elevates any occasion with its sophistication and charm. Raise your glass and cheers, for with Strawberry Shrub n’ Bub, every moment is worth celebrating!

What is a shrub?

In the rich tapestry of beverage history, shrubs emerge as a storied tradition, tracing their origins back to the Middle East. Ancient Iran boasts sekanjabin, a concoction of water, honey, and vinegar—a precursor to the contemporary shrub. The term “sharab,” Arabic for “drink,” serves as the etymological root for a plethora of libations: shrub, syrup, sherbet, and sorbet alike.

These elixirs share a common thread: fruit preservation, a necessity in eras devoid of refrigeration. Journeying to colonial America in the 1700s, we witness the birth of a colonial adaptation. Vinegar cascading over fruit, left to macerate for days, then strained and sweetened—a rudimentary yet ingenious process.

Sharab Shrubs has reimagined this age-old craft with a modern twist. Their approach to shrub-making is nothing short of revolutionary, employing a multi-day cold-press method to extract the purest essence of flavor. A happy hour masterpiece in the art of elevating NA beverages.

• Sharab Shrubs website

• Follow on Instagram @sharabshrubs

• Follow on Facebook

• #ADDTOCART

I am The Sober Alchemist MN.

My passion- elevating the art of NA mixology in the Twin Cities. 

My side hussle- slinging local NA beverages at events like Sauna & Sobriety & Lucille’s Cinco de Mayo Fiesta! 🎉

SOBRIETY IN THE CITY – MINNEAPOLIS / ST PAUL: Sober living in the greater Minneapolis / St. Paul area doesn’t have to be boring; living free of substances opens the door to a world of new explorations and experiences. With our Sober in Minneapolis / St. Paul section, you have access to some of the hottest spots in the twin cities!

Do you have an event, product, restaurant, experience, or story that is based in the Minneapolis / St Paul area? We want to hear about it! Email us at [email protected] or slide on into our DM’s on social media.

Also make sure to follow along with Sober Curator Contributor Ashley Sunderland @recoverygirlMN on IG

Looking for recovery resources in the greater Minneapolis /St Paul area? Be sure to check out our ALCOHOL & SUBSTANCE ABUSE RESOURCE GUIDE and scroll to the Minnesota section.

HAPPY EVERY HOUR: We know we mix a mean mocktail. HAPPY EVERY HOUR will keep you updated on the latest and most significant trends in NA craft beers, mocktails, and zero-proof beverages.

TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

THE NA BEVERAGE CATEGORIES:

Justin has spent countless hours reviewing hundreds of NA Beers, Mocktails, and Soft Drinks so that you don’t have to. Below are the categories of NA Beers and Mixed Mocktails Justin has reviewed thus far:

Amber, Blonde, Brown Ale, Cream Ale, IPA, Kolsch, Lager, Pale Ale, Pilsner, Porter, Sour, Stout, Wheat, and White Ale

Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Contributor Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s.

NA Bevies & Mocks brings you mocktail recipes, NA beverage reviews, along with NA wine & spirit alternatives.

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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