We are excited to announce our unique collaboration with ODAAT Apparel, one of our favorite sober brands. Together, we have crafted exclusive pieces that reflect our shared dedication to embracing and championing a sober lifestyle. Dive into our limited-edition collection that merges ODAAT’s premium craftsmanship with The Sober Curator’s commitment to vibrant living.

About ODAAT Apparel:

The roots of ODAAT Apparel trace back to 2020 when the founder Jeremy and his wife Tera ventured to Japan, embarking on a transformative journey. Amidst the stillness brought by a global pandemic, Japan became a profound chapter in their lives, illuminating Jeremy’s complex relationship with alcohol. His path to sobriety was marked by challenges and victories, eventually leading to the creation of ODAAT Apparel on his one-year sobriety milestone on July 27, 2023.

Driven by a newfound purpose, Jeremy envisioned ODAAT Apparel as a beacon of support for individuals navigating their recovery journeys. Recognizing a gap in the market for clothing tailored to those on the path to sobriety, he leaped into entrepreneurship, guided by a desire to impact others positively.

About The Sober Curator (TSC):

Think of The Sober Curator as your personal sober concierge, dedicated to providing a wealth of resources for individuals embracing a zero-proof lifestyle. Our volunteer team is committed to curating, reviewing, and sharing top-tier content related to sober living, offering a diverse range of entertainment and information.

At The Sober Curator, we prioritize showcasing the vibrancy and diversity of a sober lifestyle. Our glass is always half-full. There’s just no booze in it. Our mission is to inspire and engage individuals at every stage of their sober journey, from newcomers to long-term recovery enthusiasts, by sharing compelling content spanning podcasts, books, fashion, and music.

TSC x ODAAT Apparel Collaboration:

As part of our celebration, Jeremy from ODAAT and Alysse from TSC united to design three unique t-shirt designs, offered in either black or vintage white. These designs embody the essence of “sober, not boring,” and the mantra “because drunk never looks good.” These slogans resonate deeply with our community and encapsulate the spirit of our collaboration. Drawing inspiration from ’90s aesthetics, we proudly present the “Saved by the Sober Bell” collection, signifying the transformative power of sobriety, one day at a time.

Join us in honoring The Sober Curator’s 4-year milestone with the launch of our collaborative apparel line. Embrace a life full of possibilities, creativity, and connection – because sobriety is not just about giving up; it’s about gaining a vibrant and fulfilling existence. Stay tuned for more exciting updates and explore the world of ODAAT x TSC! 🌟👕🎉 This limited edition collection is on sale through August 30th, 2024.

Tag @thesobercurator and @odaatapparel on IG in your #SOBERNOTBORING shirt and be entered to win $100 in merch!

Your choice of ODAAT Apparel merch, shopthesobercurator.com merch, or $100 Amazon gift card.

God, grant us the serenity to #ADDTOCART….

#ADDTOCART: Sober Retail therapy is our kind of workout! We’re all about that shop ’til you drop life (but always with mindfulness, ya dig?). Dive into this section of our site to find killer sobriety gifts, top-tier recovery swag, and must-have merch we can’t get enough of. What’s more? We’re big on shining the spotlight on small businesses with roots in recovery, sober creators, and any enterprise that’s got love for the sober squad. Let’s support and elevate our community, one purchase at a time!

Make sure to also peep out our curated Amazon finds for #QUITLIT, glassware, recovery merch & gifts, and so much more!

Fashion more your thing? Make sure to check out WALK YOUR TALK with Sober Fashionistas Kate Vitala, Harley Skorpenske, and Alexandra Nyman. This section celebrates fashion and the role it plays in our recovery. Getting ready for life can be just as fun, if not more fun, now that we’re sober…because drunk never looks good.

Sober Pop, All Things Pop Culture with a Sober Twist 😉

Introducing the latest addition to The Sober Curator: our brand-new “Sober Pop Culture and Celebs” section! We’re redefining the narrative by infusing sobriety into the heart of pop culture, taking cues from the vibrant 80s neon lights, gritty 90s vibes, and blending them seamlessly with today’s pop culture headlines and celebrity influences. Dive into a curated collection that captures the essence of this sober cultural revolution in all its trendsetting glory. 🌟Sober Pop with The Sober Curator is the place where the conversations always pop!

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

The post Are You #SOBERNOTBORING? The Sober Curator 4th Anniversary with ODAAT Apparel x TSC Collab Launch! appeared first on The Sober Curator.