#ADDTOCART: The Yellow Life Created a Symbol for the Currently Not Drinking Community

October 10, 2021

The “Currently Not Drinking” Story

YELLOW co-founders Ian Mirmelstein and Darren Marble have been “Currently Not Drinking” for 15+ years collectively and reaping the benefits in every area of their lives.

Ian met Darren Marble, an entrepreneur who credits “not drinking” as a key to his success. Together they imagined what the world might look like if anyone who was “Currently Not Drinking” had a way to easily connect out in the real world in everyday life.

The idea for YELLOW was born.

Why “YELLOW?”

The color yellow has a rich history of identifying and unifying non-drinking communities. At Grateful Dead concerts dating back decades, the fans who didn’t drink identified themselves with yellow balloons and stickers. Now “Yellow Balloon Groups” are mainstays in the live music scene. Today at Lambeau Field where the Green Bay Packers NFL franchise plays there is “Section Yellow” set aside for non-drinking fans.

Sober Curator Pro Tip:

Ian and Darren will be our guests at @SOBER.POP on the Clubhouse App. Get to know the currently not drinking community and the symbol of pride they’ve created to represent those who are not drinking right now. LINK TO THIS ROOM on Clubhouse App 6 pm Pacific / 9 pm Eastern.

Rep the YELLOW life with this enamel ambassador pin! One free per customer.

#ADDTOCART THE YELLOW LIFE

Watch as YELLOW co-founders discuss how they imagined what the world might look like if anyone who was Currently Not Drinking had a way to easily connect in everyday life, bringing this concept to reality through the agreement that the Currently Not Drinking community deserved a symbol of pride. From conception to execution, the founders run through their inspiration, drive, and dreams for YELLOW and the community they’re bringing out into the light through the life they are so passionate about: The YELLOW Life.

Follow YELLOW in all of the social and digital spaces:

God, grant us the serenity to not add to cart…. again!  Just kidding! We love to shop. Shopping is our cardio.  #ADDTOCART features unique sobriety gifts, swag, products, and miscellaneous merch we adore. Plus, we love discovering and featuring small businesses founded by people in recovery. 

Resources are available

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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